Resources

We’re passionate about knowledge, insights, and information–and sharing it with our clients. Check out our case studies, white papers, articles, and blog posts to learn more about our client impact and the power of research.

Case Studies

Delivered $300M+ in Sales Pipeline for a Server Software

Azurite built and delivered a prospect database of prioritized global prospects. We specifically focused on defining prospect server platform usage as a key to prioritization. 

Through machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential value. The resulting segmentation allowed for industry targeting and messaging. The account level insight drove targeted demand generation, sales territory definition, sales targets and the overall outbound strategy for sales & marketing.

Delivered data for a $500M+ Deal in Online Education Software

Azurite built and delivered a database and segmentation of student counts and associated school finances for all U.S. charter and public schools 

The dataset didn’t exist anywhere else and allowed our client to quantify the deal target’s exact market share, penetration and total addressable market size. The bottom-up dataset exposed a major gap in the market – which allowed our client to underwrite the growth opportunity with significant upside potential.

$200M+ Deal in Automotive Maintenance

Azurite designed and deployed a business survey focused on growth, brand equity and purchase decision making. We identified and recruited more than 175 dent repair technicians using Azurite’s proprietary methodology – data was delivered in less than 2 weeks. Azurite then conducted 20x 1 hour follow up interviews, to deep dive on qualitative industry dynamics 

The private equity client credits Azurite’s unique data with their ability to lean-in and successfully transact.

$350M+ Deal in Online Training & Education Platforms

Azurite designed and deployed a business survey focused on product performance, brand differentiation and purchase decision making. We identified and recruited more than 350 cloud platform learning system decision makers using Azurite’s proprietary methodology – data was delivered in less than 10 days. 

The private equity client credits Azurite’s unique data with their ability to lean-in and successfully transact.

White Papers

At Risk: The Integrity of Your Research

The danger of relying on popular outsourcing strategies

How to Stop Bad B2B Research

Seven rules to capture insight and value from your research supplier

In the News

Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might...
A lot can go wrong when it comes to B2B research. Do any of the following scenarios sound familiar? Bad data is not a normal byproduct of B2B research. It’s a sign...
Fly fisherman stands in the water fishing on the river at sunset
Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide...
Rocket Software, a global technology company, announced significant enhancements to its Rocket® Modernization Suite for IBM i, and their new strategy is underpinned by Azurite’s proprietary research. Rocket has partnered with Azurite...
In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli...
Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor...

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Whitepaper

At Risk: The Integrity of Your Research

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