Case Study

Delivered $300M+ in Sales Pipeline for a Server Software

Through market segmentation research, Azurite built and delivered a database of prioritized global prospects. We specifically focused on defining prospects’ server platform usage as a key to prioritization. 

With machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential value. The resulting segmentation allowed for industry targeting and messaging. The account level insight drove targeted demand generation, sales territory definition, sales targets and the overall outbound strategy for sales & marketing.

More Case Studies

A top Private Equity group approached Azurite for due diligence research to assess an exam prep software Target. To answer the deal team’s most...
Azurite’s comprehensive market analysis informs actionable go-to-market strategies. A leading records management company engaged Azurite to conduct a survey assessing market demand to support...
Azurite built and delivered a database and segmentation of student counts and associated school finances for all U.S. charter and public schools. The dataset...