Delivered $300M+ in Sales Pipeline for a Server Software

Azurite built and delivered a prospect database of prioritized global prospects. We specifically focused on defining prospect server platform usage as a key to prioritization. 

Through machine learning and propensity modeling, we prioritized top prospects by conversion likelihood and potential value. The resulting segmentation allowed for industry targeting and messaging. The account level insight drove targeted demand generation, sales territory definition, sales targets and the overall outbound strategy for sales & marketing.