Privacy Policy

Last Updated January 26, 2022

We are pleased that you have elected to visit our website (the “Website”) to which this Privacy Policy applies. The owner of the Website, Azurite Consulting LLC, is herein referred to as the “Company,” “we,” “us,” or “Azurite.”

We respect privacy rights, and are committed to safeguarding the Personal Information entrusted to us by the visitors to the Website. The Company has implemented this Privacy Policy to govern the use of Personal Information that we collect about you including through the Website, and any Personal Information you send to us. This Privacy Policy does not govern Personal Information collected in in the course of conducting surveys by or on behalf of the Company, its clients, partners, affiliates, or connected companies, (“Surveys”). Separate Privacy Policies and Terms and Condition govern the use of Personal Information collected through such Surveys. This Privacy Policy is intended to provide you with information as to: (i) the type of information that is collected, (ii) how the collected information is used and with whom it is shared; (iii) how we intend to protect the information; and (iv) how you can access your personal information and have it modified and/or removed.

If you participate in research conducted by or on behalf of Azurite , such research may or may not be conducted via or hosted by the Website. By participating or agreeing to participate in any such research, you understand and agree that you will be bound by the Terms and Conditions, found here. Please read these Terms and Conditions before agreeing to participate in any research conducted by or on behalf of Azurite, and do not participate or agree to participate unless you agree to such Terms. If you agree to participate and/or participate in such research, you will be deemed to have understood and accepted the Terms and Conditions.

This Privacy Policy may be changed from time to time, and we reserve the right to make changes without prior individual notice. Such changes are effective upon publication of the revised Privacy Policy. Please review this Privacy Policy often so that you will remain abreast of our current policies, including its policies concerning the gathering and use of information that may be collected on the Website. You are responsible for making sure you are aware of the provisions of our most current Privacy Policy. You can tell when the Privacy Policy was last modified by checking the “updated” date.

Privacy Policy Contents

Collection and Use of Information

Personal Information

Personal Information is information that directly identifies you or can be used in combination with publicly available data to identify you, such as your name, address, email address, and telephone number. When you visit the Website and/or request information, make an inquiry, provide us with your e-mail address, become a subscriber to participate in future surveys, or otherwise contact us through the Website, we will collect your Personal Information. The Company maintains your Personal Information on databases it owns and/or controls and we ensure that we or our third party service providers only use your personal information to provide you or us with the goods, services or information you have requested.

The Company may use your Personal Information where: you have given your prior, express consent; the using is necessary for a contract between you and us; the using is required by applicable law; the using is necessary to protect the vital interests of any individual; or where we have a valid legitimate interest in the using.

In using your Personal Information in connection with the purposes set out in this notice, we may rely on one or more of the following legal bases, depending on the circumstances:

We may use your Personal Information where we have obtained your prior, express consent to the using (Consent legal basis is only used in relation to Personal Information that is provided voluntarily – it is not used for Personal Information that is necessary or obligatory in any way).

Contractual necessity

The Company may use your Personal Information where use is necessary in connection with any contract that you may enter into with us (for instance if you are a client).

Compliance with applicable law

The Company may use your Personal Information where the using is required by applicable law.

Vital interests

We may use your Personal Information where the using is necessary to protect the vital interests of any individual; or

Legitimate interests

We may use your Personal Information where we have a legitimate interest in such use. In such cases we will conduct a balancing test including:

  • we have ensured that use is lawful and proportionate;
  • we have ensured that we have a legitimate business need to use the Personal Information; and
  • we have ensured that there is no material likelihood of any adverse impact on your interests, fundamental rights, or freedoms, as a result of using the Personal Information
Children’s Personal Information

The Company does not knowingly collect or maintain any Personal Information from children under the age of 13, and no part of any of the Website is designed with the purpose of attracting such children.

Use of Your Personal Information

We use your Personal Information only for the purposes for which it is submitted, such as to include you on our subscriber list so you can participate in future surveys. Your Personal Information may also be used in the following ways:

  • to deliver materials, information and services such as surveys to you,
  • to give you notice of and/or resolve any problems that may arise in connection with our services,
  • to better understand the needs and interests of our customers,
  • to analyze the success of our products, surveys and services and Website,
  • to manage the Website’s functionality,
  • to help us improve and enhance the Website experience for all of its visitors, and customize the content on our Website,
  • to provide information about potential research, surveys, panels or other projects,
  • for compliance with any legal and/or regulatory obligations,
  • as otherwise reasonably required to provide customer services and maintain the Website,
  • to investigate potentially unlawful activity,
  • for any other purpose outlined in this Privacy Policy,
  • to communicate with you about Company-related and/or industry-related events, or opportunities we think may be of interest to you, and
  • as permitted by law.

Once you have initiated contact with us, we may use your Personal Information to respond to your inquiries or otherwise contact you in connection with our provision of services to you via telephone, text, direct postal mail and/or electronically regarding your relationship with us.

Opting in and opting out of electronic communications.

You may opt out of receiving any future electronic, text, telephonic or other written communications from us at any time by using our “unsubscribe” link in any electronic communication you receive, by unsubscribing here, or by contacting us using the Contact Us page.

Do Not Track Signals

Certain web browsers provide users with an option by which you may have your browser send a “Do Not Track” signal to the website that you are visiting, advising the recipient website that you do not want to have your online activity tracked. However, the way browsers communicate such “Do Not Track” signals is not yet uniform and accordingly, our Sites do not take any action in response to such signals. In the event a final standard is developed and accepted, we may reassess how we should respond to such signals.

If the Company changes ownership

We may also share your Personal Information as required to allow for a change in ownership of the Company and/or any of our Affiliates and/or of any business(es) to which the Website relates, and the related transfer of user information to the new owner. In the event of any such change of ownership, your Personal Information will continue to be protected by the terms of this Privacy Policy unless and until you are notified of a change.

Your Personal Information may be disclosed to non-affiliated third parties as either required by, or to comply with, applicable laws and regulations. We may disclose Personal Information if we believe it is necessary to investigate, prevent, or take action regarding suspected illegal activities or fraud, situations involving the physical safety of any person, violations of our Privacy Policy, or otherwise in accordance with applicable law. For example, we may disclose your Personal Information to comply with investigations by regulatory authorities or enforcement agencies in the United States of America or elsewhere, or to protect against or prevent actual or potential fraud. Furthermore, we may disclose your Personal Information if it has a reasonable good faith basis to believe that it is required to do so by law, compelled by court order or legal process, or is reasonably necessary and/or appropriate to: (i) protect the rights, property and/or safety of the Company or any other person or entity; or (ii) prevent or take action concerning any alleged: (a) illegal activity or (b) breach of the Privacy Policy of the Website.

Cookies and Device Identification Data

When you access the Website, we will automatically receive some information about your use of the service. The type of information that is automatically collected by us includes such things as the date and time of access of the Website, the Internet protocol (IP) address of the computer that you are using, the domain and host from which you access the Internet, your browser software and operating system, the referring website address, and the specific activities you are engaged in while visiting the Website. An IP (Internet Protocol) address is a number that is automatically assigned to your computer by your internet service provider when you log on. Your IP address is not directly linked to your Personal Information, but we reserve the right to use IP addresses to identify individuals who threaten the Website or other users or visitors.

This device identifying information is used to help us improve and enhance the website experience for all of its visitors. IP addresses may also be used to help diagnose problems with the Website and to gather broad demographic information. We will not identify you from this data, subject to a need to do so to protect the Website and/or other users. The information we collect in this manner is usually anonymized, and we will not identify you from this data, subject to a need to do so to protect the Website and/or other users.

Cookies , Web Beacons, Google Analytics

The Website may make use of “cookies” – small data files which we may send to your computer on the basis of the information that we have collected about your visit. They contain information allowing us to recognize when you are visiting the Website and to keep track of your preferences. The Website may also use “web beacons”: small strings of code that provide a graphic image that surveys visitors’ internet activity. Using cookies and web beacons, we also may automatically collect information about your online activity on our Website, such as the web pages you visit, the links you click, and the searches you conduct on our site. Cookies are stored in your computer’s browser or on your hard disk and can then be retrieved by the website.

We may also use third-party advertising companies to target and show you advertisements when you visit the Website. On occasion, the Company permits third-party advertisers and ad networks to place their own cookies on our Website to track visitors’ activities on the Website. This enables such companies to recognize visitors so that when those visitors visit a third-party website, advertising can be delivered that is tailored to their individual interests (whether for our products or services or for the products or services of others), based on what has been learned from the visitors’ activity on our Website. This practice is called “interest-based advertising,” and the practices of these third-parties are not covered by this Privacy Policy.

We offer you choices about the collection of information on our Website. The Company adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. If you decide you do not want to receive personalized ads from third-party advertisers and ad networks please visit, where you can learn more about opting out from receiving interest-based advertising from third-party advertisers and ad networks.

If you want to delete any cookies that were already sent to your computer or personal device, please refer to your web browser’s “Help” facility. In addition, most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the “Help” facility provided with your browser. Please note that if you disable cookies you may not be able to take advantage of some of the Website’s interactive functionality.

The Website may also use analytics tools such as Google Analytics, a web analytics tool that helps website owners understand how visitors engage with their website. Through the use of analytics tools, we can view a variety of reports about how visitors interact with our Website so we can improve it. Google Analytics, as well as other analytics tools, collect information anonymously, and use cookies, and IP addresses, and report website trends without identifying individual visitors.

Disclosure of Personal Information to Non-Affiliated Third Parties

Use of Your Personal Information With Affiliates

We may share your Personal Information with our affiliates, which are companies controlled or owned by us, or companies that control us, or are under common control with us, or that manage our brand label (“Affiliates”), but such information will not be shared by us or our Affiliates with third parties without your express consent. The Website is intended for users in the United States and its territories and possessions, but if you use the Website from any country outside the United States, the various communications will necessarily result in the transfer of information across international boundaries, and by visiting the Website, you consent to these transfers as required or permitted by applicable law. We will not share your Personal Information with unaffiliated third parties, except as stated in this Privacy Policy, without your consent. We will not share or disclose your Personal Information to Azurite’s clients, for whom we conduct research, except in anonymized form, without your prior express consent. Your Personal Information will be stored on servers located in the United States.

Use of Your Personal Information by Our Service Providers

From time to time, we may hire third parties to assist us with certain functions and services, such as data processing, hosting surveys, computer software and website maintenance and development, transaction processing, promotional and marketing services, customer service, professional, legal or accounting services and/or business and sales analysis. The Company may share your Personal Information, without restriction, with such companies that we hire to perform services for us. In such situations, the Company requires that these companies agree to maintain the confidentiality of your Personal Information and to comply with the safeguards described in this Privacy Policy. These companies have access to the Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. Furthermore, in compliance with privacy laws, we also provide our opt-out lists to non-affiliated third-party companies so that communications sent by those companies on our behalf do not get sent to addresses appearing on our opt-out lists.

Disclosure for Marketing Purposes

The Company does not sell or share users’ Personal Information, including but not limited to e-mail addresses, with third parties for marketing or for their proprietary purposes, including Azurite’s clients, unless the Company first obtains your consent. If you would like information about how we manage your Personal Information or to exercise your rights under any privacy or data protection law, you may send your request to us by using the Contact Us page. For avoidance of doubt, this provision is made applicable to all users of the Website who want to request information about the Company’s use of their Personal Information.

We do not sell, rent or market Personal Information collected on this Website to non-affiliated third parties for any purpose without your consent. However, we may disclose aggregated statistics about visitors to the Website, along with anonymous information concerning individual users of the Website.

Retention of Personal Information

Personal Information is retained to deliver our services, to otherwise fulfill identified or apparent purposes, and for record-keeping. Once the need to keep your Personal Information for the purpose we collected it for we will destroy, erase or anonymize your Personal Information. Once anonymized, we will not be able to re-identify the information.

In certain circumstances, you have the right to have your Personal Information removed from our records and/or databases. If you want your Personal Information deleted from our records, please contact us using the Contact Us page and we will confirm how this might be possible.

Your Privacy Choices – Limiting Information Sharing/Accessing Your Information

You have the right to access the Personal Information that we hold about you, which includes the right to amend or correct that information, as appropriate, and to receive an account of how it has been used and a list of the organizations to whom it has been disclosed. In some circumstances, you may have the right to object to our use of that Personal Information. If you wish to update, amend, or change your Personal Information, please contact us using the Contact Us page. You also have the right to request a copy of the Personal Information you have provided to us by contacting us using the Contact Us page.

To protect the confidentiality of your information and respect your wishes for how it is used, we offer “opt out” alternatives. If you have consented to the sharing of your Personal Information at any point, you may instruct us not to share Personal Information about you in the future. As noted above, you may also opt-out of receiving future electronic communications from us at any time. You may make your privacy choice at any time and it will remain in effect until you change it.

If you would like to check, change, or confirm your privacy choices please contact us using the Contact Us page.

Protection and Security of Information

The Company maintains reasonable standards of confidentiality and security for the Website and the Personal Information collected from the Website. Based on the risk or sensitivity of the Personal Information, appropriate physical, technical, electronic and organizational procedures have been employed to safeguard the security and integrity of Personal Information collected through the Website. The Personal Information you provide is secured using industry standard security technology. The Company also restricts its own employees’ access to Personal Information. However, despite these efforts, it is not possible to guarantee complete security and it is possible that someone may intercept or access communications, transmissions and/or Personal Information. You should remember to log off of the Website once you have completed your activities on the Website or if you have decided to step away from your computer.

In the event that the Company determines that there has been a security breach that results in the unauthorized disclosure of Personal Information to a third party, we will promptly notify relevant authorities and consumers whose Personal Information it reasonably believes has been compromised, in accordance with all applicable law.

You acknowledge that the security of the Personal Information you provide through the Website cannot be guaranteed. To the fullest extent permitted at law, the Company shall not accept responsibility for misuse or loss of, or unauthorized access to, your Personal Information.

From time to time, the Website may contain links to other websites and/or social media sites or pages, such as Facebook, Instagram, Twitter and LinkedIn and other websites (collectively, “Other Websites”) that are not controlled and/or maintained by us. Please be aware that these Other Websites may have different privacy policies which may subject you to different privacy practices. Please review the privacy policies of such Other Websites for information concerning what information is collected on such websites and how it is used. The Company is not responsible for the contents or privacy practices of any linked website or any link on a linked website.

Governing Law

This Privacy Policy shall be governed by the laws of the State of New Jersey of the United States of America, without regard to its conflict of law provisions. Please click here to review the terms relating to Disputes and Governing Law for the Website

Contact Us

If you have any questions or complaints concerning this Privacy Policy or our handling of your Personal Information you may contact us using the Contact Us page.