The Azurite Origin Story
An industry in need of a change.
We didn’t start out as market researchers–we started as customers. As a senior management consultant at McKinsey & Company, founder Eli Diament was spending too much time sifting through low quality data from panels and expert networks.
Market research should drive real impact for the most critical decisions—so why wasn’t it?
A consultative approach to market research.
Businesses need quality data to make critical decisions, but disappointing results over many years had hurt their confidence in the value potential of B2B market research. Azurite was born out of two major shifts in the process: The first was to incorporate thought partnership into every step of every study.
Better respondents, better results.
Second, we abandoned the outdated model of sourcing respondents from panels and expert networks. Instead, we recruit the precise decision makers and users directly from the real world, capturing greater volumes than previously possible.
Research, reimagined.
At Azurite, we believe the key to transforming B2B research lies in looking at data in new and unique ways. As the industry leader in market research, we provide reliable, actionable intelligence that elevates research where it belongs: in the C-Suite and the boardroom, underpinning strategy for Fortune 500 companies, top Private Equity firms, Investment Banks, Hedge Funds, and Management Consultants.
Impactful decisions demand clear insights—and that starts with Azurite.
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Meet Eli Diament, Azurite’s Founder & Managing Director
Eli Diament is the founder and Managing Director of Azurite Consulting. Eli founded Azurite in 2017 with the goal of reimaging the world of primary research by innovating a new approach to produce better, higher-quality data for clients. Under Eli’s leadership, Azurite is the only B2B research provider that manages every step in the research process in house – and recruits every respondent directly from the market.
Prior to founding Azurite, Eli was at McKinsey & Company for six years, focusing on Strategy, Operations and Sustainability. Previous to that, Eli was at Oliver Wyman, focusing on front-office and back-office operations for B2B and B2C clients. He holds a Master of Engineering Management from Tuck / Thayer School of Engineering, a Bachelor’s of Environmental Engineering from Thayer and a BA degree in both Environmental Engineering and Environmental Earth Sciences from Dartmouth College.
A conversation with Eli Diament
In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research.
After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli walked away with two elements that became core in the foundation of Azurite. The first is that the consulting model could be applied to an industry like market research to achieve a step change in insight and research outcomes. And the second was that the quality of the research he was seeing in his daily work was not nearly as good as it should or could be.
He knew there must be a better way–and set out to create it.
