Tag: private equity

Managing Turbulence: How Portfolio Companies are Using Strategic Market Research to Navigate Uncertainty

April 25, 2025April 24, 2025 by Lauren Lubetsky

In today’s volatile economic environment, portfolio company executives and operating partners are facing difficult tradeoffs. They’re under pressure from investors to protect the customer base and preserve margins and cash flows, while also continuing to drive medium- and long-term growth. Compounding the challenge, many companies are now flying blind—relying on outdated assumptions about buyer behavior, … Read more

Why an Integrated Research Partner is Best for Private Equity

December 10, 2024November 29, 2023 by Eli Diament

Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that most research firms outsource at least one of the many steps it takes to deliver meaningful insight.

Where is Your Research Provider Fishing for Respondents?

August 16, 2023August 15, 2023 by Eli Diament

Fly fisherman stands in the water fishing on the river at sunset

Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide a crucial source of competitive advantage. Unfortunately, data won’t deliver insight unless it’s intelligently gathered. By now, most companies, Private Equity firms and … Read more