Tag: market intelligence

Managing Turbulence: How Portfolio Companies are Using Strategic Market Research to Navigate Uncertainty

April 25, 2025April 24, 2025 by Lauren Lubetsky

In today’s volatile economic environment, portfolio company executives and operating partners are facing difficult tradeoffs. They’re under pressure from investors to protect the customer base and preserve margins and cash flows, while also continuing to drive medium- and long-term growth. Compounding the challenge, many companies are now flying blind—relying on outdated assumptions about buyer behavior, … Read more

What’s So Bad About Expert Networks?

December 10, 2024October 25, 2024 by Eli Diament

Where does your market intelligence actually come from? And how credible is it? The data and insights that drive your business decisions can come from many different sources – and they’re not all created equal. For most companies, expert networks and panels provide the bulk of their market intelligence. These networks are databases of individuals … Read more

Why the Most Successful Companies Only Use One Research Partner

December 10, 2024January 22, 2024 by Eli Diament

Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might hire one agency to build your website and another to run SEO. You might hire one provider to evaluate a Healthcare opportunity, for … Read more

Why an Integrated Research Partner is Best for Private Equity

December 10, 2024November 29, 2023 by Eli Diament

Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that most research firms outsource at least one of the many steps it takes to deliver meaningful insight.