Tag: b2b market research

Managing Turbulence: How Portfolio Companies are Using Strategic Market Research to Navigate Uncertainty

April 25, 2025April 24, 2025 by Lauren Lubetsky

In today’s volatile economic environment, portfolio company executives and operating partners are facing difficult tradeoffs. They’re under pressure from investors to protect the customer base and preserve margins and cash flows, while also continuing to drive medium- and long-term growth. Compounding the challenge, many companies are now flying blind—relying on outdated assumptions about buyer behavior, … Read more

What’s So Bad About Expert Networks?

December 10, 2024October 25, 2024 by Eli Diament

Where does your market intelligence actually come from? And how credible is it? The data and insights that drive your business decisions can come from many different sources – and they’re not all created equal. For most companies, expert networks and panels provide the bulk of their market intelligence. These networks are databases of individuals … Read more

3 Survey Design Mistakes That Are Impacting Your Results—And How to Fix Them

May 21, 2024May 10, 2024 by Eli Diament

Survey design is both an art and a science, with many factors that contribute to a successful study. Learn three of the most common mistakes – and how to fix them.

Why the Most Successful Companies Only Use One Research Partner

December 10, 2024January 22, 2024 by Eli Diament

Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might hire one agency to build your website and another to run SEO. You might hire one provider to evaluate a Healthcare opportunity, for … Read more

Why an Integrated Research Partner is Best for Private Equity

December 10, 2024November 29, 2023 by Eli Diament

Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that most research firms outsource at least one of the many steps it takes to deliver meaningful insight.

Where is Your Research Provider Fishing for Respondents?

August 16, 2023August 15, 2023 by Eli Diament

Fly fisherman stands in the water fishing on the river at sunset

Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide a crucial source of competitive advantage. Unfortunately, data won’t deliver insight unless it’s intelligently gathered. By now, most companies, Private Equity firms and … Read more

Azurite data powers Rocket’s software enhancements

December 10, 2024May 10, 2023 by Eli Diament

Rocket Software, a global technology company, announced significant enhancements to its Rocket® Modernization Suite for IBM i, and their new strategy is underpinned by Azurite’s proprietary research. Rocket has partnered with Azurite since 2020 to survey mainframe and other IT decision makers about their modernization efforts. The most recent results clearly stated that for any … Read more

Azurite Founder, Eli Diament, reimagines research

February 24, 2025May 5, 2023 by Eli Diament

In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli walked away with two elements that became core in the foundation of Azurite. The first is that the consulting model could be applied … Read more

Drive More Value With Market Research: 5 Ways to Maximize Impact

December 10, 2024April 4, 2023 by Eli Diament

Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor behaviors, and the drivers of purchasing decisions.