Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might hire one agency to build your website and another to run SEO. You might hire one provider to evaluate a Healthcare opportunity, for … Read more
Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that most research firms outsource at least one of the many steps it takes to deliver meaningful insight.
In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli walked away with two elements that became core in the foundation of Azurite. The first is that the consulting model could be applied … Read more
Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor behaviors, and the drivers of purchasing decisions.
