Survey design is both an art and a science, with many factors that contribute to a successful study. Learn three of the most common mistakes - and how to fix them.

Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might...

Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that most research firms outsource at least one of...

Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide...

Rocket Software, a global technology company, announced significant enhancements to its Rocket® Modernization Suite for IBM i, and their new strategy is underpinned by Azurite’s proprietary research. Rocket has partnered with Azurite...

In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli...

Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor...