A lot can go wrong when it comes to B2B research. Do any of the following scenarios sound familiar? Bad data is not a normal byproduct of B2B research. It’s a sign...

Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide...

Rocket Software, a global technology company, announced significant enhancements to its Rocket® Modernization Suite for IBM i, and their new strategy is underpinned by Azurite’s proprietary research. Rocket has partnered with Azurite...

In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli...

Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor...