Author: Eli Diament

Flawed Survey Design, Flawed Deals: Structuring Due Diligence Research to Unlock Financial Insights and De-Risk Private Equity Investments

May 14, 2025January 28, 2025 by Eli Diament

In the world of private equity, reliable data is the cornerstone of sound investment decisions. A robust market research methodology can be a critical tool for gathering actionable insights during the due diligence research process. However, the complexities of financial data—such as varying accounting practices alongside topic and industry-specific nuances—demand careful planning to ensure the … Read more

What’s So Bad About Expert Networks?

December 10, 2024October 25, 2024 by Eli Diament

Where does your market intelligence actually come from? And how credible is it? The data and insights that drive your business decisions can come from many different sources – and they’re not all created equal. For most companies, expert networks and panels provide the bulk of their market intelligence. These networks are databases of individuals … Read more

3 Survey Design Mistakes That Are Impacting Your Results—And How to Fix Them

May 21, 2024May 10, 2024 by Eli Diament

Survey design is both an art and a science, with many factors that contribute to a successful study. Learn three of the most common mistakes – and how to fix them.

Why the Most Successful Companies Only Use One Research Partner

December 10, 2024January 22, 2024 by Eli Diament

Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might hire one agency to build your website and another to run SEO. You might hire one provider to evaluate a Healthcare opportunity, for … Read more

Why an Integrated Research Partner is Best for Private Equity

December 10, 2024November 29, 2023 by Eli Diament

Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that most research firms outsource at least one of the many steps it takes to deliver meaningful insight.

Where is Your Research Provider Fishing for Respondents?

August 16, 2023August 15, 2023 by Eli Diament

Fly fisherman stands in the water fishing on the river at sunset

Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide a crucial source of competitive advantage. Unfortunately, data won’t deliver insight unless it’s intelligently gathered. By now, most companies, Private Equity firms and … Read more

Azurite data powers Rocket’s software enhancements

December 10, 2024May 10, 2023 by Eli Diament

Rocket Software, a global technology company, announced significant enhancements to its Rocket® Modernization Suite for IBM i, and their new strategy is underpinned by Azurite’s proprietary research. Rocket has partnered with Azurite since 2020 to survey mainframe and other IT decision makers about their modernization efforts. The most recent results clearly stated that for any … Read more

Azurite Founder, Eli Diament, reimagines research

February 24, 2025May 5, 2023 by Eli Diament

In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management consultant at both McKinsey and Oliver Wyman, Eli walked away with two elements that became core in the foundation of Azurite. The first is that the consulting model could be applied … Read more

Drive More Value With Market Research: 5 Ways to Maximize Impact

December 10, 2024April 4, 2023 by Eli Diament

Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market dynamics, new sources of growth, customer and competitor behaviors, and the drivers of purchasing decisions.

Connect digital workplace strategy to employee experience

December 10, 2024December 14, 2022 by Eli Diament

Digital workplace strategy often focuses on technology and how it can be used to further the goals of the organization. But it’s important not to ignore employee experience. Workers who have a positive experience are more likely to stay, are better team players, have a greater level of personal satisfaction, and are more aligned with … Read more