In the world of private equity, reliable data is the cornerstone of sound investment decisions. A robust market research methodology can be a critical...

Where does your market intelligence actually come from? And how credible is it? The data and insights that drive your business decisions can come...

Survey design is both an art and a science, with many factors that contribute to a successful study. Learn three of the most common...

Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different...

Bad data is not a normal byproduct of B2B research. It’s a sign that something’s gone wrong—and it’s usually related to the fact that...

Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand...

Rocket Software, a global technology company, announced significant enhancements to its Rocket® Modernization Suite for IBM i, and their new strategy is underpinned by...

In 2017, Eli Diament started Azurite with one goal in mind—revolutionize the world of B2B market research. After successful stints as a senior management...

Primary market research and B2B surveys are a crucial tool for business strategy and decision making. Done well, they provide data-driven insights into market...