Where does your market intelligence actually come from? And how credible is it? The data and insights that drive your business decisions can come from many different sources – and they’re not all created equal. For most companies, expert networks and panels provide the bulk of their market intelligence. These networks are databases of individuals … Read more
Overview: Are specialized providers the right choice? Many companies assume that the best way to analyze different market niches is to work with different research providers, in the same way you might hire one agency to build your website and another to run SEO. You might hire one provider to evaluate a Healthcare opportunity, for … Read more
Today’s investment decisions are driven by data. From signals like market share and industry growth to more detailed information about buyer sentiment and brand or product positioning, the right data can provide a crucial source of competitive advantage. Unfortunately, data won’t deliver insight unless it’s intelligently gathered. By now, most companies, Private Equity firms and … Read more
