Conserving capital vs investing for growth: 5 steps to achieve balance

Saying “recession” in a room full of financial executives is like saying “yips” in a baseball dugout: No one wants to hear it and, frankly, all you’re doing is generating nervous energy. But stay with me here. Even in a booming economy, there are valuable lessons to glean from past recessions to prepare for future downturns while positioning your company for growth when conditions improve. Most notably, where to invest and where to conserve capital and how to prioritize spending to maximize growth.