Navigate complex business decisions with research customized to your needs

Market Intelligence to Power Your Business Strategy

In today’s dynamic business environment, clarity and precision are essential for making high-impact business decisions.

Our proprietary B2B research deploys machine-learning technology to custom recruit every respondent, ensuring you reach the right decision-makers at scale. Our advanced analytics transform complex data into actionable intelligence, whether you’re assessing growth opportunities, refining go-to-market strategies, optimizing pricing, or improving your customer experience.

With Azurite, research isn’t just data—it’s a strategic advantage.

Strategy & Growth

M&A Strategy and Target Identification
Total Addressable Market Analysis & Market Share
GTM Strategy
Competitive Intelligence

Customer Experience:

Customer Segmentation / ICP Analysis
Customer Journey
Win-Loss Analysis & Sales Effectiveness
Revenue Growth Optimization & Churn Modeling

Product & Pricing

Price Sensitivity & Monetization Opportunities
Competitive Price Benchmarking & Pricing Model Optimization
Portfolio Optimization
New Product Development

Our Services & Solutions

Custom Research
Surveys

Smart decisions start with quality data.

Azurite custom recruits every respondent using proprietary machine learning technology, reaching hard-to-access decision-makers at scale. We help you measure your entire market and uncover fresh insights for your most critical questions. From survey design to delivery, we’re your partner—ensuring quality every step of the way.

Expert and Customer Interviews

Real insights from real decision-makers.

Azurite connects you directly with vetted industry experts and users, delivering the most up-to-date, highest quality data. Our one-on-one, conversation-based interviews go beyond the usual echo chamber of expert networks or panels, revealing hidden insights, competitive signals, and shifting trends.

Advanced Analytics & Consulting Services

Focus on insight that moves the dial.

Using machine learning statistical analysis and modeling, we distill complex data into actionable market intelligence. Whether you’re preparing for board meetings, investment committees, or steering committees, we deliver executive-level insights to drive decision making with clarity and conviction.

Research Approach that Drive Results

Strategic
Guidance

We approach every project as a management consulting engagement, aligning our research with your business objectives. Our hands-on approach ensures that findings address your most critical questions and translate into measurable business impact for executive teams, boards and investors

End-to-End Partnership

From study design to data analysis to insights delivery, we manage every stage of the research process in-house. This hands-on approach guarantees quality control at each step, delivering actionable insights tailored to your business needs.

Precisely Targeted Respondents

Our proprietary, machine-learning-powered system custom recruits respondents directly from your entire addressable market — bypassing the constraints of panels, expert networks and static databases. This results in a larger, more accurate sample, and access to difficult-to-reach audiences and real market dynamics.

Custom, Proprietary Insights

Every data point we deliver is exclusive to your study. Our research provides high-impact insights that offer a deeper understanding of market dynamics, empowering your leadership team to make strategic decisions with confidence and conviction.

track record

70 %

Azurite has a 100% track record of delivering against client research objectives.

retention

70 %

98% of our clients return for a second and third study.

in deals

$ 0 Billion

Our data has led to over $15 billion in deals closed for clients to date.