Every engagement leaves the client with data only they have.
Real buyers. Fresh from the market. Decisions that followed.
Case studies and recent work across PE, enterprise, and consulting clients. Every study was recruited from the open market for the specific question the client needed to answer.
Case studies.
Three engagements where going directly to the market changed the answer the client would have landed on otherwise.
Pricing a property management software platform
Mapping the pool chemical frontier
Longitudinal tracking for an enterprise software provider
Selected engagements.
In healthcare.
Evaluating the acquisition of a digital patient record management target to expand into health data archiving.
Designed and fielded a market demand survey targeting decision makers responsible for selecting patient record storage solutions. Assessed product-market fit, competitive positioning, and unmet needs in patient data archiving (PDA).
of in-patient facilities were paying double storage costs — using a PDA solution alongside legacy systems because no single product met their needs. The insight validated the acquisition and provided a go-to-market roadmap.
In technology.
PE sponsor evaluating a cloud-based LMS acquisition needed to validate product differentiation and purchase drivers.
Custom recruited 1,000+ learning system decision makers using Azurite's from-market methodology. Deployed a business survey assessing product performance, brand differentiation, and purchase decision-making criteria. Data delivered in under 10 days.
The PE client credited Azurite's proprietary data with giving them the conviction to lean in and successfully transact — differentiating their bid with insight competitors didn't have.
Needed to build a prioritized global prospect database to fuel targeted demand generation and define sales territories.
Conducted market segmentation research focused on server platform usage. Applied machine learning and propensity modeling to score and rank prospects by conversion likelihood and potential deal value.
in qualified sales pipeline generated. The segmentation drove industry-specific messaging, territory design, and a prioritized outbound strategy — transforming research into a direct revenue engine.
In education.
PE sponsor needed precise market share, penetration, and TAM data for a K-12 education technology target.
Built a proprietary bottom-up dataset of student counts and school finances across all U.S. charter and public schools — a dataset that didn't exist anywhere else. Mapped exact market share and penetration at the account level.
deal supported. The bottom-up dataset exposed a major gap in the market that off-the-shelf reports missed entirely — allowing the client to underwrite the growth opportunity with conviction.
In automotive services.
PE sponsor needed fast-turn commercial diligence on a niche automotive services target with limited market data available.
Custom recruited 175+ dent repair technicians — a population invisible to traditional panels — and delivered data in under two weeks. Followed with 20 one-hour qualitative interviews to map competitive dynamics, growth drivers, and brand equity.
The PE client credited Azurite's ability to reach an unreachable audience as the differentiator. Proprietary data gave them the confidence to move fast and transact ahead of competing bidders.